Master of Arts (Communication Management)



KPT/JPS(PA9070)07/23 

 

This programme provides and equips graduates to carry out their roles and responsibilities in national, and international developments, especially in the communication industry. Graduates of this programme will leave equipped with high order analytical and critical thinking abilities, applied research skills, a firm grasp of the main theoretical framework and business management perspectives underpinning the communications field, as well as an awareness of current trends and issues. This programme aims to develop and trained graduate in:
 

  • The formulation of new ideas from having subjects that are critical in nature, that not only emphasises the social and political dimension of communication but that will enhance the development of knowledge, research and communication skills of graduates
  • The ability to transfer analytical and problem solving skills in order to evaluate and make firm decisions critically and creatively based on research and/or experience.
  • The enhancement of skills such as ethics, responsibilities, professionalism, leadership, etc., for future development of human society.
  • The attitude to intensify the search for life-long learning, skills, and knowledge in line with the contemporary environment.
     
 
Career Options

 

  • Communication Relations Manager
  • Market Research Analysts
  • Public Relations (PR) Manager
  • Marketing and Advertising Strategist
  • Communication Consultant
  • Community Relations Manager
  • Director of Corporate Communication

…and many more
 

Programme Structure
DURATION
Min. 1 year 4 months
PROGRAMME LOCATION
KDU University College, Utropolis Glenmarie
MODULES
  • Advanced Communication Theory
  • Social Media Management
  • Research Methodology
  • Unconventional Advertising
  • Reputation Management
  • Strategic Communication Management
  • Corporate Communication Management
  • Research Project: Part 1
  • Research Project: Part 2
  • Advanced Organisational Communication
  • Media Management: Professional Perspectives
  • Elective (choose 1 subject)

ELECTIVES
  • Web Design and User Experience
  • Organisational Behaviour
  • Contemporary Media and Cultural Studies

 
Study Route
Fees & Intakes
2019 INTAKE DATES
  • 14 Jan
  • 9 May
  • 4 Sep
ESTIMATED FEES

LOCAL STUDENTS
  • RM31,900
INTERNATIONAL STUDENTS
  • RM37,400

 

*Terms and Conditions Apply
*Instalment Payment Plan Available
Entry Requirements
ACADEMIC QUALIFICATIONMINIMUM ENTRY REQUIREMENT
Bachelor’s Degree in relevant fields
  • Min. CGPA of 2.50 or equivalent.
  • Candidates without a min. CGPA of 2.50 can be accepted with a min. CGPA of 2.00 and of 5 years working experience in the relevant field
*All candidate are required to go through an interview and assessment prior to acceptance into the programme.
ENGLISH REQUIREMENT
Local Student :Credit (SPM / 1119 / UEC / O Levels examination) / Min. score of Band 5 in MUET
International Student :Band 6.0 in IELTS; or a score of 60 (IBT) with 499 (PBT) in TOEFL; or other equivalent qualification.
*If English language requirements are not fulfilled, additional English module(s) may be taken at KDU University College.