An Entrepreneurship Sharing Session By Leza Parker

 
“Knowledge is always your base asset and knowledge that you have learned will give you a lot of potential in future in developing yourselves. You must always seek knowledge as there is no magic in doing business.” -- Leza Parker, a distinguished entrepreneur and investor from Singapore.  KDU students from the business school are greatly motivated by the entrepreneurship sharing by Leza Parker. 
 
“One of the fundamental attributes to build a business is start from small,” Leza Parker shares her real experiences with KDU students.  Aiman Ansari Bin Mohd Hamizan, a Bachelor of Business in marketing graduating student, is interacting with Leza from the floor. 
Adventuring into the competitive business world, enthusiastic, creative problems solvers, risk takers who learn from failure and thrive on challenges are the eminent traits portrayed by Ms Leza Parker, a distinguished entrepreneur and investor from Singapore, who walked into KDU University College to share her precious experiences with the students here.

With aims to motivate and inspire business students with real-world experience, this entrepreneurship sharing session was organised by the KDU School of Business on the 21st March 2018. The session, which is part of the School’s Townhall event, saw Leza in her petite sized clad in professional outfits walked into a state-of-the-art lecture theatre hall in Utropolis Glenmarie campus, met up with close to about a hundred and fifty of audiences.

Stepped up to the stage, Leza started off this entrepreneurship sharing session with brief introduction about herself – young as 33, and a mother of three children, she is also a founder for over 6 companies with 20,000 full time and contractual employees, online distributors and global partners.

In this lively session, Leza shared on her own experience venturing into the business world in 2010, after being a stay-home-mother for almost 7 years. Her first business was based at home by making handmade hair accessories and sold it online. Later, she went on to train her production team and started supplying commercially to major department stores in Singapore and Malaysia.

From the chronology diagram she projected on the screen, the students realized that Leza had then expanded her business horizon into the cosmetic merchandising, bakers training, branding, business coaching, built up companies that create jobs as well as helped out many other small start-ups.

Based on the valuable experiences that the ‘Youngest Malay Entrepreneur’ and ‘Singapore Business Guru’ titles-winner had gone through, Leza shared some tips with her listeners who made up of business students and academics. “One of the fundamental attributes to build a business is start from small, start something before you set up a company, identify the potential setbacks and improve from there.”

She then went on by sharing something very real in the red ocean of business, and advised, “Don’t let your first failure stops you. Knowledge is always your base asset and knowledge that you have learned will give you a lot of potential in future in developing yourselves. You must always seek knowledge as there is no magic in doing business.”

Although she had encountered many setbacks yet she enthused, “Never question on how much time it will cost you to achieve something, the time will pass anyway, you just need to move on, learn from it and take the experiences and knowledge with you, and continue running,”

On the points of empowering people, Leza shared, “People can’t succeed alone but will grow through collaboration. Winning people around you is a start, but empowering them is the real investment, this is an important skill an entrepreneur and future leader need to have. The only failure I will have as a leader is when my employees leave my companies without learning anything or developing as a person.”

Among the students, Aiman Ansari Bin Mohd Hamizan, a Bachelor of Business in Marketing graduating student, interacted with Leza from the floor by telling the guest speaker that he had started his business in selling iPhone case online. When asked how Leza had inspired him, Aiman said, “The most important lesson that I bring home is - Failure is not the final stage that we are going to face. It is our choice whether to get up or stay down. No matter what we are doing, we need to have passion. With passion, we could drive any business to the top no matter what we encounter.”

In a nutshell, through real life personal sharing of this kind, KDU School of Business hopes to encourage students to get motivated and think outside the box, be innovative in developing their business sense and to cultivate entrepreneurial ideas into impactful action. The School aims to develop its niche in Humanistic Entrepreneurialism, an approach that highlights the importance of self-awareness and self-adjustment so to connect ourselves with the society and the industry.