Hospitality Entrepreneurs Managing Quality Of Life And Business Growth

KDU’s Bachelor of Culinary Management (HONS), prepares students to address all aspects. 
 What do you need to start a business? Three simple things: know your product better than anyone, know your customer, and have a burning desire to succeed.
The twenty‐first century has ushered in changes that have been both unprecedented and unpredictable in many sectors of the business world, including the hospitality and tourism industry. Globalization, technological advances, and worldwide economic crises, among others, have put the hospitality and tourism industry in an environment of uncertainty and unpredictability, which calls for different management and educational mindsets in order to achieve success. (Ionel Gabriel Hociung, Laurenţiu Gabriel Frâncu )

In today's world, both in developed countries and in developing countries the biggest issues for every industry, every organization are individual thinking and creativity of entrepreneurial. Entrepreneurial thinking led ultimately to eliminate unemployment and social ills. Entrepreneurial thinking is the key to economic growth and development of any country. In recent years, governments of various countries have actively encouraged entrepreneurial thinking because promotion and development of the nation depended on them. So, today, all organizations, companies and communities are trying to understand this process, and it should be implemented. Like other industries, the tourism industry must be able to clearly understand the requirements of the process, tools and resources and get resources and opportunities to the entrepreneurs. Accordingly, thread tourism, as part of entrepreneurship and promotion of the economic development of one of the axes is important. ( Sahar Samiei, Mostafa Akhoondzadeh)

 The hospitality industry is dominated by small- and medium-sized enterprises (SMEs).They are often led by entrepreneurs who face the challenge of simultaneously managing business decisions and their own wellbeing. The competitiveness of tourism destinations often depends on these entrepreneurs and therefore understanding their motivations and work patterns is critical.

The nature of the business environment we are now confronting calls for a different set of management qualities, of which entrepreneurship, leadership, adaptability, risk‐taking and creativity (thinking out of the box) must be the vital components. Indeed, such entrepreneurial‐type people will be highly sought after because they are likely best suited for the turbulent economic conditions of today and tomorrow. 


The teaching of entrepreneurship is also prevalent in tourism subject provision. Twenty higher education institutions were identified to be offering undergraduate tourism, and mainly tourism management, courses which contained entrepreneurship (or variant) modules. Generally, these modules were offered in the last two years of the programmes, and three universities offered entrepreneurship modules at two levels. Across institutions, the majority of modules were optional, but a significant number were compulsory. The most common words in module titles were ‘entrepreneurship’, ‘enterprise’, ‘innovation’, ‘business development’ and ‘small businesses. (Clive Robertson - Hospitality, Leisure, Sport and Tourism Network)

Customer needs are changing at a fast pace and business have to adapt to them. In the last few years, a lot has changed in the Hospitality industry thanks to technology that played a major role in improving the customer/guest satisfaction.

Studies in Hospitality Entrepreneurship can be applied in many different industries, and the students can find job opportunities in different organizations and companies that are not always related to hospitality. In fact, those who have a background in Hospitality Entrepreneurship have the chance of developing and shaping skills focused on entrepreneurship needed to start up and run a business.

Culinary Management

Small businesses are currently thriving in Malaysia, and more of these offices are popping up everywhere. Combine that with the stature of the service industry and a small hotel or restaurant can prove to be quite profitable. Being involved in hotel and restaurant management is becoming a common experience for many people today. People with little to no experience are getting into the business. But those who do the best have a degree specializing in management.

Whether it is a high profile hotel, a glamorous restaurant or a small deli, a manager must indulge himself in the business. If one thing goes wrong it falls on the manager's shoulders.
The gastronomic experience is no longer just about cooking skills. Students today who aspire to become professionals in culinary arts, need to understand nutrition, basic chemistry, arts and presentation amongst other things.

KDU’s Bachelor of Culinary Management (HONS), prepares students to address all aspects of the kitchen and meet the challenges of an increasingly sophisticated and demanding culinary industry. In addition to subjects such as Culinary Essentials, Baking Principles and Bakery Skills, students will also study Corporate Social Responsibility, Entrepreneurship, Sales and Marketing. Student may choose three different major such as Culinary Operations; exposes students to culinary traditions and methods, from classical French cuisine to contemporary Asian delights, through in-depth knowledge of both management and practical aspects, Baking and Pastry; develops students’ skills in various baking and decorating techniques while furnishing them with useful managerial skills so they may excel in the patisserie industry and Italian Cuisine; jointly taught by ALMA La Scuola Internazionale (Italy), this major gives students an introduction to Italian produce and products, original and regional Italian recipes and a deeper appreciation of its gastronomic traditions and culture. Students will spend a semester abroad at ALMA, Italy, and will receive a certificate from ALMA upon graduation.

Leading to Career Opportunities Worldwide

Graduates of hospitality and tourism courses can find employment opportunities in: tourism, event and conference management, sporting events and festivals, hotels and resorts, restaurants, clubs and bars, logistics, transportation (airlines, cruise ships, car rental, etc.), catering and banquet management, convention centres, event and conference management, wholesale and retail management, education and training, government agencies, and non-profit organisations.

HOSCO, is a trusted partner for those who seek excellence in their career and human capital in the hospitality industry. This platform enables students to select their internships and first permanent positions and to access valuable social tools and applications. HOSCO is based in Geneva, Switzerland where top hospitality companies, schools and students from all over the world meet and interact.

KDU have inked a second Memorandum of Understanding (MoU) with Hilton Worldwide, on which a school partnership agreement to continue developing talents for the country’s rapidly growing hospitality industry. Hilton Worldwide will again offer students of KDU University College rigorous on-the-job practical training and a theoretical curriculum designed, called Talent Opportunity Program (TOP), to equip them for successful careers in hospitality.