KDU’s School Of Business Soar At The Legion Business Challenge 2017

The champions Sarah Lai (from left), Donald Tang, Mr Yong Kuan Chen the lecturer and Yeoh Kiong Wei (2nd from right), receive the trophy and mock cheque from Dato’ Dr Loga Bala Mohan (centre), look on are Mr Andrew Christopher (from right) and Mr R. Rajalingam.
Team-1 of KDU, the Top 6 of this challenge - Jonathan Cheong (from left), Adam Latiff; Ng Ru Yuan (from right) and Ms Rupah Devi the lecturer, receive their certificates from Mr R Rajalingam (centre). 
With the team-work effort and the ‘Entrepreneuralism’ spirit shown, coupled with right analytical methodologies, strategies set to address the VUCA condition in the simulated market, students and lecturers from the School of Business (SoB), KDU University College soared at the Legion Business Challenge 2017, a competition used the Enhanced Strategic Business Management by Simulation. 

Represented KDU in two different teams, students of different business studies programmes with their lecturers, not only qualified themselves into the Top-6 Finale after completing a 10-days company business management simulation, but also beat 40 teams from the industry and top universities in Malaysia, finally clinched the Champion award with the highest cash prize of RM5000! 

The emerged-champions were Team-2, which formed up by Donald Tang Chi Seng, a Bachelor of Business student; Sarah Lai Wei Yan, a Bachelor of Accounting student; Yeoh Kiong Wei, a Diploma in Business Administration student. The team was led by their lecturer Mr. Yong Kuan Chen. 

Team-1 which qualified themselves into the Top 6 was led by Ms. Rupah Devi A/P Palaniandi, the lecturer from SoB with Ng Ru Yuan, a Bachelor of Business student; Adam Bin H.M Latiff, a Diploma in Business Administration student; and Jonathan Cheong Meng Zeet, a Diploma in Accountancy student. 

Organised by LegionRFBE (M) Sdn. Bhd., the competition started with the first round of simulation spanned from 7 to 16 November 2017, where each team competed with 5 Artificial Intelligence (AI) teams. The Top 6 teams with the highest score then moved on to the Live Final round on 23 November 2017 for a straight 8-hours-competition at Pullman Hotel, Bangsar. 

The event was graced by Dato’ Dr Loga Bala Mohan, the Deputy Minister of Federal Territories. Also presented were Mr Andrew Christopher and Mr R. Rajalingam, both Directors of LegionRFBE.

As all two teams representing KDU had made their way to the final challenge, the students encountered a more complex situation, where each team was running a $40mil company in an 8-year period of simulated market environment, hence needed broad knowledge on Production, R&D, Marketing, and Finance to run with the simulations. At this point, they were no longer competing with AI but real life players, it definitely required much more interaction, dynamic, long-term planning, strategy adjustments and team consensus to compete with other teams. 

Reflecting on the astonishing performance of KDU’s contestants, Dr Brian Wong Kee Mun, the Head of School of Business opined, although facing fierce competition posed by MBA and PhD students from other institutions, but with the right exposure and the guiding conscience, it had led the team to the right path and the right mentality to understand the complexity of market movements. 

“The teams achievement as Champion and at Top 6 indicates that KDU School of Business students are not just about CGPA but practically market-ready. The 2 teams’ achievements also signify that KDU University College provides the right avenue and opportunities for students to experience and excel way before their graduation. Thus, by the time they graduate, they will have an impressive portfolio that carries with them forever,” added Dr Brian Wong. 

He therefore encourage business studies students to grab every competition opportunities in future as the SoB faculty members are there to connect the dots for them by embracing KDU values of Trust, Respect, Integrity, Brave, Energy (TRIBE). 

KDU citizens in general are extremely proud of the team-work effort of SoB shown in managing the competition professionally and successfully, and ultimately brought fame home.