KDU 35th Anniversary CSR Initiative In Its Grand Finale

The Head of SHTCA Mr Loke Kar Koay (left) and the CSR project leader Datin Puteri Julie (2nd from right) leading the team in packing charity food items for the needy. Mr Ng Chin Hooi (right), the Deputy Head of School of Business is leading a child in collecting her food packet and goodies.
While distributing a pair of new shoes to the mom of three, KDU staff observing one of the child try out with the simple measuring scale for shoe size.  KDU senior management team and staff celebrating the grand finale of KDU 35th Anniversary CSR Initiative at Pusat Transit Gelandangan DBKL. 
In recent years, efforts taken by KDU University College in carrying out its Corporate Social Responsibility (CSR) had gained good scoring in the assessment metrics to Malaysian Education Blueprint – the ‘Rating for Higher Education Institutions’, or better known as ‘SETARA’, initiated by the Ministry of Higher Education Malaysia.  

Beefing up its strengths in this area, especially to get more involvement of its own academic and subordinate staff, and to celebrate its 35th anniversary of inception in a remarkable way, the management of KDU had decided to consolidate all CSR activities in the campus of this year into sole initiative with one singular theme – Sustainable Green Eco System.

Right after the break of Chinese New Year 2018, Datin Puteri Juliana binti Abdul Aziz, who is more well-known as Datin Puteri Julie, the Programme Leader of Industry and Community Engagement at the School of Hospitality Tourism and Culinary Arts (SHTCA), had been given a task to spearhead a series of CSR project for the first quarter of the year.

With her agility and swiftness working style, Datin Puteri Julie was then very quick in establishing an effective working mechanism in championing this project which ideally involved all working staff in KDU.

“For all the time being, we realised that only lecturers who are teaching CSR subject committed or involved themselves in related projects, how about the others?” remarked Datin Puteri Julie. She explained, without the sense of commitment and passion, one will not enjoy themselves fully in doing CSR as this very much equivalent to giving back the general society with what you have been blessed.

With the structural working plan with zero budget, Datin Puteri Julie as the CSR project leader started working with 7 School-heads and 10 mix-department-heads who acted as facilitators and contact persons within their own teams. The bandwagon had then fully started up and moved forward in getting more volunteers.

In the beginning, the team went all the way to downtown, reaching out to the urban poor by measuring their feet, naming them individually with sizes of shoes registered accordingly, compiled and documented. In order to raise fund in purchasing over 300 pairs of shoes, and also preparing 700 food packets, there was consensus made among the heads that they should come up with jumble sales in two campuses.

“We raised more than RM4000 in the first jumble sales carried out at Utropolis Glenmarie campus; and with the sum raised at Damansara Jaya campus for about RM1000, partly contributed by my own home-cooked ‘nasi lemak’ besides second-hand stuff on sale; added up with RM1000 voucher donated by Mydin, some other donations and discount upon purchasing the shoes, I had finally got extra RM1000 to buy foodstuff for the children,” explained Datin Puteri Julie.

On the voluntarily efforts that her counterparts had offered, Datin Puteri Julie specially thanked those who worked relentlessly, especially Chef Hamirudin bin Nazir, Chef Lecturer of SHTCA; Ms Foo Huey Shin, Administrator of the School of Communication and Creative Arts (SCCA); Ms Khin Sein Yin of Examination Department and all Heads of Schools and many more.

Upon completion of packing and labelling the shoes in bulk, and also a great project in preparing the food packets in the kitchen by SHTCA Head and lecturers, KDU staff from different Schools and departments were then came to the finale – distributing food at the PERTIWI Soup Kitchen set at Pusat Transit Gelandangan DBKL, the one-stop centre for homeless at Lorong Medan Tuanku 2 downtown Kuala Lumpur, on a fine Sunday night on the 8th April 2018.

The event saw about a hundred of KDU staff let by the senior management team - Vice Chancellor Prof Dr Hiew Pang Leang; Deputy Vice Chancellor Associate Professor Dr Hon Wei Min; Chief Marketing Officer Sheikh Fahmy bin Sheikh Mohamed, helped in facilitating, arranging and leading the crowd that walked into the centre in receiving the relief items, and made sure the distribution process was in neatly organised.

At the neighbouring compound, shoes prepared based on earlier measurements were in packets, spread on the ground awaits for their owners in collecting them. The site saw exciting children smiled away with their new shoes which handed to them by KDU loving staffs and students.

Commenting on the successful CSR finale that achieved its targets in fund-raising, as well as united KDU staff in achieving the same goal, the Vice Chancellor Prof Dr Hiew enthused, “Schools, departments and clubs at KDU have been carrying out CSR for many years. In conjunction with the celebration of KDU’s 35th anniversary this year, we have decided to consolidate all CSR initiatives under a singular theme. I am indeed happy to see the first phase of CSR project run smoothly when we – KDU staff of all levels and academicians of different Schools – were actually on the ground distributing food packets and shoes to the urban poor and interacting with them as a person. With our involvement as such, I believe it will truly inculcate our staff and students at KDU to be more caring towards the society and the environment around them.”