KDU Driving Dreams Scholarship For Local Artiste Ayda Jebat

KDU’s Deputy Vice Chancellor of Administration, Mr. Shanker Sathivellu presenting the Driving Dreams Scholarship to Ayda Jebat. Ayda Jebat performing her latest “Pencuri Hati” Dangdut Version at KDU University College.
Ayda Jebat posing with her Driving Dreams Scholarship and a token of appreciation from KDU Student & Alumni Centre (SAC).  
In recognising pure talent, hard work, and determination of our local artistes, KDU University College has awarded Ayda Jebat, a local singer and actress, with the prestigious Driving Dreams Scholarship to support the rapid growth of our local brand in the entertainment industry. The award ceremony was in conjunction with the celebration of Ayda Jebat’s song ‘Pencuri Hati’ dangdut version, as well as the release of the OPPO F1s Ayda Jebat special edition.

As a pioneer in providing private tertiary education, KDU has seen thousands of spirited and hopeful youths from a different background, cultures, and countries teeming its corridors of vibrant campuses in pursuit of quality education for the past 34 years. KDU offers a wide range of home-grown and international programmes at Certificate, Diploma, Degree and Masters levels that include the American Degree Transfer Program, Pre-University Studies, Business, Communications and Creative Arts, Engineering, Game Development and Computing, Hospitality, Tourism and Culinary Arts, Law, Professional Accounting.

The Driving Dreams scholarship is a full tuition fee scholarship awarded to individuals who have demonstrated outstanding leadership ability through active participation in co-curricular activities, social services or volunteerism.

This scholarship is also given in acknowledgement of her recent reputable achievements such as winning the 2016 Anugerah Top Top MeleTOP Era Ke-3 (Female Category), Best Singer, Song and Actress award in the 2016 Anugerah MeleTOP Era Ke-3 and many more.

At the event, Deputy Vice Chancellor - Administration of KDU University College, Mr. Shanker Sathivellu, said, “This scholarship is not only to acknowledge Ayda’s talent, but also to  groom our local artistes so that they will be able to create a sustainable career in the future in this rampant entertainment industry.” He further added, “Ayda is a multi-talented artist who is shining in the industry. She’s an inspiration to students, and is can be a good role model especially to our students pursuing the entertainment arts programme.”
The initiative taken by KDU is also hoped to entice other local artistes to allocate their time in building up their education qualification for a solid foundation. In this case, Ayda will enjoy flexibility in completing her programme here at KDU, in order to suit her busy working schedule. This plausible direction taken by KDU is expected to bring a better practical solution for our local artistes to expand their career potential and sustainability as well as to inspire more people to delve into the entertainment industry.

KDU programmes are carefully designed and developed with insights from industry professionals, and its syllabuses are thoughtfully curated to keep students up-to-date with emerging practices and standards. KDU’s Diploma in Entertainment Arts ensures students are exposed to a variety of roles such as singing, dancing, acting and management skills to make them all-rounded talents. This vibrant programme offers hands-on experience with industry professionals who will teach and guide students how to brand, position and market themselves so they may steer their own career in this highly competitive space. Students will be guided to expand on existing talents and amass an impressive portfolio even before graduation.