KDU Industry Visit: KDU students visit Media Prima

KDU students at the Muzik-Muzik studio with the friendly hosts A group photo of the students and Mr. Muzaffar
KDU University College believes in learning experience and development beyond the classroom. With this stance in mind, KDU constantly organises industry visits for students to grasp a feel of their future working environment. On the 26th November 2015, about 30 students from KDU’s School of Communication and Creative Arts participated in a visit to local media powerhouse company, Media Prima Berhad.

Upon arrival at the Media Prima headquarters in Bandar Utama, the students were greeted by Mr. Muzaffar Rais, Media Prima’s Public Relations Officer, who also acted as a guide for the visit and was on-hand to answer queries from the young inquiring minds. First pit stop of the day? TV3’s signature talk show-Malaysia Hari Ini, of course!

The students also received an impromptu lesson at the studio from Mr. Muzaffar as he explained to them on how camera and lighting works. This was insightful as the students were able to see, first-hand, the techniques and process of pre-recording and shooting works, especially from one of the biggest production house in the country.

As they continued along the different areas of the office, Mr. Muzaffar also explained about the other aspects of the media business and the various media vehicles owned by Media Prima Berhad. Some primary examples includes Tonton.com, an online portal, BIG Tree Outdoors for out-of-home advertisements, as well as press and media outlets such as Metro, NSTP, Fly fm, One fm, Hot fm, TV3, TV9, 8TV, and NTV7.

The students also had the golden opportunity to witness the recording session for Muzik Muzik, a hit show that has been popular for many years, at the media house’s studio. It just so happened that the two celebrity hosts; Farah Fauzana and Fizie were present during the time of the visit. The celebrity hosts proved to be good sports who shared their experience of being in the media and gave plenty of useful advice and insights to the students. Over at the broadcasting studios, the students also had the chance to learn a thing or two from FLY fm producer, Shiva, who explained about the functions of radio broadcast and shed some light on her experience with the students.

Overall, the trip had been a very fruitful visit. The students benefitted from the valuable insights and advice from renowned and experienced media practitioners, in addition to having fun. Ting Hong Sia, one of the students who participated in the trip stated, “It was a really valuable experience. These kind of lessons that we get beyond the walls of classrooms gives us opportunities to view what the working world is really like and I hope to be able to participate in many more trips such as this again.”