Project Dream 2.0: Real World Learning for KDU Students in Organising Charity Campaign

Assoc. Prof. Dr. Hon Wei Min (4th from left), Deputy Vice Chancellor of KDU University College, proudly handing over the funds to Ms Megawati Md Rashidi (3rd from left), General Manager of MERCY Malaysia. Timothy Chan Liem Joe (2nd from left) and representatives from both KDU and MERCY witnessed the joyful moment.  Chan Liem Joe (centre at the front row), Lecturer of Communication and Media Studies Department, SCCA, with students who contributed in Project Dream 2.0 Lively performance by the cheer leading group Rebels Cheer at the Charity Baazar in Publika.
SHAH ALAM, 10 August 2015 – The School of Communication and Creative Arts is never a quiet school. There’s always a project or campaign going on throughout the semesters. One such event is the Project Dream 2.0, a charitable-based project with a series of activities and events that took place in July and August. “These public events will push them to step out of their comfort zone and experience a glimpse of the corporate world beyond the university’s wall,” said Timothy Chan Liem Joe, a lecturer from the Communication and Media Studies Department, SCCA, whose students were the organising team behind Project Dream 2.0.

Supported by the main sponsor EV Dynamic and other corporations, the SCCA students from the Diploma in Mass Communication’s Principles of Public Relation and Principles of Advertising classes presented Project Dream 2.0 to raise funds for MERCY Malaysia’s General Relief Fund, primarily a reserve fund that is utilised during crisis such as the Nepal earthquake, Kelantan flood and more.

Project Dream 2.0 consisted of three main components: the Seringgit Sehari campaign, where donors pledged a donation of at least RM1 a day; the Charity Bazaar on 26 July; and My MERCY Run on 1 August. In the run up to the Charity Baazar, which was held in Publika, the SCCA students did a fabulous job in running 20 different roadshows around Klang Valley as well as in the institution’s Utropolis Glenmarie campus to raise awareness. The Charity Bazaar itself saw a plethora of fun activities, which included performances, carnival games, food, fashion, sand art, body painting and even a bouncing castle. 

Ultimately, through this project, the students successfully raised a total sum of close to RM22,500 for MERCY Malaysia. The funds were proudly presented by KDU’s Deputy Vice Chancellor, Assoc. Prof. Dr. Hon Wei Min, to Ms Megawati Md Rashidi, General Manager of MERCY Malaysia. 

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