Young Entrepreneurs Share Their Experience With KDU Students

Manisha Jagan, Talent Manager & Founder of MTalent Asia taking the floor during the industry talk. Raeesa Sya, Founder of Orkid Cosmetics addressing the audience.
Manisha Jagan (left) together with Raeesa Sya, guest speakers for KDU’s first industry talk of the year.  
As an institution that combines knowledge with experiential learning that goes beyond classroom teaching, KDU University College takes on a real-world perspective in their approach to education. With that, KDU students are no strangers to talks and sharing sessions featuring successful entrepreneurs, organised by the institution with aims to develop business sense among the students and ultimately cultivate their entrepreneurial ideas into impactful action.

On 17 February, the very first such talk was held at the institution’s Utropolis Glenmarie campus, featuring to remarkable female entrepreneurs.  

Co-organised by the KDU Student and Alumni Centre (SAC) and School of Business (SoB), this industry talk welcomed two entrepreneurs who have made a name for themselves in their respective industries – Ms Manisha Jagan, an artiste manager and the founder of MTalent Asia, a boutique talent and artist management agency; and Ms Raeesa Sya, the founder of Orkid Cosmetics, a Halal cosmetic brand for modern Muslim women.

The talk was moderated by Dr. Yong Shee Mun, Senior Lecturer of SoB.
With extensive experiences in the business world, both Manisha and Raeesa had indeed posed a WOW factor and were very forthcoming in sharing their first-hand experiences with KDU students at the talk.

Ms. Manisha kicked off the session by sharing her working experience in the entertainment industry - particularly on her role as a talent manager to a number of local artistes and celebrities like Carey Ong, Kuizz, Priscilla Xavier and many more. On top of that, she also shared her own personal experience on the bold decision she made leaving a full-time job and turning her dream to be a successful entrepreneur into reality.  

The stage was then taken over by Ms. Raeesa, who shared her starting point from the day she graduated from university, as well as her endeavours in the fields of growth hacking (a process of rapid experimentation across marketing channels and product development to identify the most effective, efficient ways to grow a business), social media strategy, digital marketing, brand identity, and lean canvas business.

The industry talk was then wrapped up with a question and answer session, where both Manisha and Raeesa took turns answering queries from the floor.

Among the audiences, Ahman Syane Naimi Binti Ahmad Azizi, a Diploma in Mass Communication student, shared her thoughts on the talk, “It was a memorable experience because I obtained some good insight on how entrepreneurship takes place and is shapred from the very beginning.”