Why Business

"Grooming Business Leaders for the future"

When students graduate from KDU with a business degree, they are ready to compete and succeed anywhere in the world. At KDU, we ensure that our students are armed with the knowledge, insights and skills, and empowered with experience, so that they stand out in our ever-evolving globalised economy and help create an economically prosperous tomorrow.

The academic experience at KDU is designed for students who not only desire to study business, but also to build the characteristics and confidence necessary for a real world experience. Our focus on communication skills, emotional intelligence, identifying strengths and pursuing passions prepare them to become driven and intuitive leaders.


WHY CHOOSE KDU?

KDU University College’s School of Business drive a strong focus on offering real world and experiential learning for, as well as developing entrepreneurial skills in students. Students are given opportunities to understand business organisations, systems and processes from a simulated model, learn from captains of industry, and work with industrial partners on real-world projects – giving them a head start in honing their business sense and sharpening their skills. 

STUDENTS TODAY, ENTREPRENEURS TOMORROW 

At KDU, students are encouraged to cultivate an entrepreneurial mind – to be bold, innovative and adaptable. All degree students are required to undergo the Entrepreneurship module, anchored by the university college’s School of Business.

In the pursuit of nurturing budding entrepreneurs, the School of Business set up its own Enterprise Centre and partnered with Malaysia Practice Enterprise Centre (MyPEC) for its business simulator programme. Under the Entrepreneurship module, students work in teams to run a business, and solve its problems and issues in a virtual environment. The simulated set-up allows students to use various web-based applications including the SKOLA trading platform, human resources, administration and marketing platforms, providing students the opportunity to experience different scenarios that occur in a real-world business environment. This teaches students the various methods in facing different situations, taking calculated risks and learning from failures.

Besides the simulated environment, students also go through the process of conceptualising, developing and fine-tuning business ideas, which will be pitched to angel investors. The module is taught by lecturers who have had vast industry experience and who are members of the Malaysian Business Angels Network (MBAN). 

REAL WORLD EDUCATION WITH INDUSTRY 

Students at KDU’s School of Business are driven to be industry-ready. Essential to their academic learning and experience are our collaborations with industry partners, all designed to ensure our students get an edge above others even before they graduate.
 
DiGi Cooperative Education Programme
 This collaborative programme, which runs in the Introduction to Business module, aims to provide our students with learning opportunities beyond the classroom and for them to apply classroom theories in real-world situations. In this programme, students go through a series of training modules – from sessions on retail and customer service insights, hands-on experience at Digi outlets, to creating and executing their own business plan during the Sales Challenge.
 
The Edge Education Foundation - ‘Money & Me’ Youth Financial Empowerment Programme
 Incorporating relevant financial aspects and the spirit of corporate social responsibility, our students volunteer as facilitators to reach out and inculcate the concept of ‘financial literacy’ to school students. The programme, which is powered by The Edge Education Foundation, provides a meaningful way for our students to learn, foster teamwork and connect with the younger generation on financial empowerment.
 
Industry Expert Speakers Series
 The Industry Expert Speaker Series is comprised of various guest lectures, workshops, talks and forums, where experts across various industries and organisations share their thoughts, knowledge and experiences with our students. Past speakers include Dato’ Teo Chiang Quan (Chairman of KDU Board), Dr. Robert Bong (Chief Advisor of Malaysia Blue Ocean Strategy Institute), Dato’ Dan E Khoo (Vice President – Strategy, Multimedia Development Corporation), Mohd Ibrahimnuddin Mohd Yunus (Managing Director and Chief Executive Officer of Petronas Dagangan Berhad), Melissa Ng (Head of Service Marketing, Nissan Malaysia and IndoChina), Surentran Somasundram (Chief Executive Oficer, Snack Boss Sendirian Berhad), and Marwan Ma’som (Founder, SwiftCow Malaysia), just to name a few.