Bachelor of Business (Hons)

KPT/JPS (PA 0424) 07/21

Be Equipped to Navigate Today’s Economy.

With business environment and intertwining economies becoming more complex day by day, interdisciplinary knowledge is no longer just an advantage, but a necessity to address the aggressive business needs of today. The Bachelor of Business (Hons) programme addresses this by equipping students with a general business degree, as well as interdisciplinary knowledge and skills in specialised subjects through 5 key business areas, allowing them the freedom to tailor their degree according to their interests in the specific areas of the business world.
  • Marketing
  • Logistics
  • Human Resource Management
  • Entrepreneurship
  • Enterprise Risk Management (ERM)

Upon completion of the programme, graduates will be granted exemptions from the following recognised professional body:
  • CIMA – Exempted from 7 CIMA papers and to take the balance 9 papers to complete the professional qualification
 


Career Options
  • Entrepreneur
  • Digital Marketer
  • Human Resource Manager
  • Social Media Manager
  • Market Research Analyst
  • Operations Manager
  • Logistic Manager
  • Sales and Marketing Manager
…and many more
 
Programme Structure
DURATION
3 years
PROGRAMME LOCATION
KDU University College, Utropolis Glenmarie
YEAR 1
  • Academic English 1 & 2
  • Business Law
  • Business Statistics
  • Financial Accounting
  • Macroeconomics
  • Management Accounting 1
  • Microeconomics
  • Principles of Management
  • Principles of Marketing
YEAR 2
  • Corporate Social Responsibility
  • Entrepreneurship
  • Principles to Finance
  • Organisational Behaviour
  • Research Methodology
  • Introduction to Information Technology
  • Specialisation (3 subjects)
  • Elective (1 subject)
YEAR 3
  • Dissertation (Final Year Project)
  • Internship
  • Strategic Management
  • International Management
  • Specialisation (3 subjects)
ELECTIVES
  • Consumer Behaviour
  • The Economics of Money & Banking
  • Employment Law
  • International Finance
MPU
  • Bahasa Kebangsaan A*
  • Life in Malaysia
  • Bahasa Melayu Komunikasi 2 (International Students)
  • Pengajian Malaysia 3 (International Students)
  • Hubungan Etnik (Malaysian Students)
  • Tamadun Islam & Tamadun Asia (Malaysian Students)

*Notes: 
Bahasa Kebangsaan A is compulsory for all Malaysian students
  • without a credit in SPM Bahasa Malaysia.
  • without SPM Bahasa Malaysia (applicable to students from UEC, O Level, or other equivalent programmes)
Specialisations
ENTREPRENEURSHIP
  • Intrapreneurship
  • Family Business & Entrepreneurship
  • Global Entrepreneurship
  • Brand Management
  • Marketing Research
  • Enterprise Development Project
  • New Age Entrepreneurialism
ENTERPRISE RISK MANAGEMENT
  • Enterprise Risk Management Models and Standards
  • Internal Control Models
  • Fraud Risk Management
  • Operational Risk Management
  • Project Risk Management
  • Enterprise Risk Management
HUMAN RESOURCE MANAGEMENT
  • Employment Law
  • Human Resource Management
  • International Human Resource Management
  • Performance Management
  • Strategic Compensation
  • Economics of Human Resource
LOGISTICS
  • Introduction to Logistics
  • Logistic Intellegence
  • Logistics Strategy
  • Operations Management
  • Supply Chain Management
  • Purchasing Management
MARKETING
  • Brand Management
  • Consumer Behaviour
  • Integrated Marketing Communications
  • Marketing Management
  • Marketing Research
  • Services Marketing







 
Study Route
Fees & Intakes
2019 INTAKE DATES
  • 14 Jan
  • 9 May
  • 4 Sep
  • 4 Nov
ESTIMATED FEES

LOCAL STUDENTS
  • RM62,225
INTERNATIONAL STUDENTS
  • RM67,925

 

*Terms and Conditions Apply
*Instalment Payment Plan Available
Entry Requirements
ACADEMIC QUALIFICATIONMINIMUM ENTRY REQUIREMENT
  • GCE A Levels :
2 Ds
  • STPM :
2 Cs or CGPA 2.0
  • UEC :
5 Credits (5Bs) with a Pass in English and Mathematics
  • Diploma :
Pass with min. CGPA of 2.0
  • Foundation Studies :
Pass
Any other qualifications deemed equivalent by the Ministry of Education, Malaysia (or as stated in the Document Senarai Nilai Taraf Kelayakan Akademik, Malaysian Qualifications Agency)Pass (Subject to review and approval of certified transcripts)
ENGLISH REQUIREMENT
Local Student :Band 3 in MUET
International Student :Band 5.5 in IELTS; or a min score of 46 (IBT) or 454 (PBT) in TOEFL ; or score 42 and above for Pearson English Test
*If English language requirements are not fulfilled, additional English module(s) may be taken at KDU University College.


Notes:
In addition to the above mentioned requirement, the student must have obtained a Pass in Mathematics at SPM level or its equivalent.
STUDENT TESTIMONIALS
Nichole Maryanne
Bachelor of Business (Hons) pursuing MBA
The degree programmes at KDU School of Business are well-rounded as well as a challenging. For the same reasons, the Bachelor of Business (Hons) equips me with the knowledge that I need to achieve my career goals.
EVENTS CALENDAR
Sep
5
Orientation Day
Date :
5 - 25 September 2019
Time :
8.00am - 6.00pm
Venue :
KDU University College, Utropolis, Glenmarie
Sep
24
#BackToBasic Launching Ceremony
Date :
24 September 2019
Time :
3pm - 5pm
Venue :
KDU University College, Utropolis, Glenmarie