Why Communication & Creative Arts

"Stir the imagination. Impact the world!"

KDU offers an environment for communication and creative arts students to immerse themselves in their passion and explore their potential as they develop their talents. Our programmes are carefully designed and developed with insights from industry professionals, and its syllabus are thoughtfully curated to keep students up-to-date with emerging practices and standards in the communication and creative arts fields, while ensuring they have a strong understanding of conventional mass communication and arts.

KDU prides itself with offering real world education to meet real world needs, and as such, students will benefit from our state-of-the-art communication and creative arts facilities. They will be able to learn through hands-on practices and train to develop their skills in our industry-standard labs and studios. There are also great opportunities for students from multi-disciplines to synergise and be involved in different aspects of project management and client interaction in the industry. Through these real-world projects, campaigns, showcases and performances, our students emerge to become confident and adaptive graduates with a mix industry experience, up-to-date skills, and resourceful, imaginative and critical thinking skills.

 Why Choose KDU?

A ROBUST COMMUNITY FOR TALENT DEVELOPMENT 

At KDU, our students are constantly encouraged to push the boundaries of creativity be it through participating in performances and festivals, training young talents
in the world of creative arts, or showcasing their entrepreneurial effort. 

Beyond Show and Tell

It comes as no surprise that our Entertainment Arts students put on mind-blowing performances every year. Although these annual performances are compulsory in their programme, students learn and garner an experience of a lifetime beyond the scope performing arts. From stage production, the financial aspects of putting on a show, the publicity to generate and the intensity of the performance, students learn the ins and outs of what it takes to make or break a performance. Some of the productions our students have put up include: 
 
The Little Prince in Everyone 
 A theatrical adaptation of the famous novella Le Petit Prince by the French author, Antoine de Saint-Exupéry, the story follows the life of an innocent child exploring the world and questioning the norms. 
 
Gouden Roos 
 Gouden Roos tells the tale of a tragic love between a rising theatre star and a street painter in the days of yore. 
 
My Life Is Like Broadway Musicals 
 Written by KDU lecturer Gabbie Ngoh, the show follows a girl and her crush in the shadow of musicals like Grease, High School Musical, Mamma Mia, Wicked and Hairspray! 
 
Trained to Train

As KDU believes in an all-rounded education, it is crucial that our students are also trained to train others, developing talents as they go along developing their own. As testimony of the strength and quality of our students, KDU was invited to collaborate on training young kids for the International Science Drama Competition 2016. Whilst lecturer Gabbie Ngoh wrote and directed the show, she also handpicked three students who not only assisted her in the direction of the show, but also coached the young actors to their winning Second Prize spot and Overall Best Performer Award, in the finals held in Singapore, beating teams from Thailand, Singapore and Philippines. 


REAL WORLD EXPERIENCE BEYOND THE CLASSROOM 

The communications and creative arts industries are robust and fast-paced. Our emphasis on a holistic education and integration of classroom learning with real world projects, be it events or partnerships with industry professionals, ensure our students stay one step ahead before they even graduate. 

Media Proposal Pitch with Mindshare

It is essential for students to learn and understand the processes in the industry they will soon join, and as such, our diploma and degree students from the Media Planning and Buying class work in groups to develop comprehensive media plans for pitches in this industry collaboration with global giant media agency, Mindshare. The proposals are developed based on Mindshare’s extensive list of client briefs, some of which include brands such as Digi, Pizza, Est Cola and more. On-hand learning experiences such as these ensure our students remain up-to-date and on par with the industry.

A Touch of Social Consciousness

Events organised by our communication students, be it for class subjects or through their own collective effort, take on issues that impact society to raise awareness and make a change.

The learning outcome is always two-fold. Students gain hands-on experience in various areas, such as the due diligence, development and planning process of the
event and the publicity surrounding it, as well as the event execution and the understanding of the process, risks and necessities through the event’s co-ordination. Not only that, students also gain knowledge, insights and perspectives of the cause they’re championing for, and at the same time, gain empathy and make a real difference. 

Striding for Extraordinary Affairs with Small Steps

The students of School of Communication & Creative Arts are steadfast in delivering and designing events and campaigns that are sure to leave impact in the industry and community. 
 
PS, LOL 
 The PS LOL event, themed ‘Love Out Loud, Live Out Loud and Laugh Out Loud’, for example, was dedicated to raise awareness on the dangers of stress and to spread happiness amongst Malaysians. The students made a name in the Malaysia Book of Records by building the largest lollipop mural in the country. 
 
Project Dream 2.0 
 Another example is the Project Dream 2.0, a charitable- based project to raise funds for MERCY Malaysia’s General Relief Fund. One of the main anchor of this project include Seringgit Sehari campaign where donors pledge a donation of RM1 a day. Project Dream 2.0 raised more than RM20, 000 and channelled it accordingly to MERCY Malaysia. 
 
Seek & Snap 
 Seek & Snap Photo Competition was a collaborative event with Canon Malaysia providing grounds for awareness
and appreciation for nature. The event was held at Taman Botani Negara and included students from various schools, universities and colleges. 
 
And last, but not least, the 3 month-collaborative effort with Petrosains to experiment with new medium for immersive storytelling project; 360-degree short videos showcase. The immersive stories have been viewed over 1,642 times in the span of four days and has marked the continued collaboration with Petrosains Sdn. Bhd.