Bachelor of Communication (Hons) Public Relations

KPT/JPS(PA 11118)02/24 

Public relations is a highly personal business where the art of successful communication and persuasion is critical. Designed with the perfect balance of theory and practices, KDU’s Bachelor of Communications (Hons) Public Relations, is the first of its kind in Malaysia that was developed to provide students with knowledge, competencies and adequate skills through the grounding in the theories, approaches and research necessary to prepare them to be professionals that will enable them to understand the fundamentals of public relations and flourish in the Public Relations industry locally and globally.

Our programme is designed to provide students with the perfect opportunity to explore the public relations industry in greater detail through a variation of different modules to equip them with sufficient knowledge to make outstanding contributions in the competitive public relations industry.

Students will be exposed to the different facets of the public relations industry and gain practical experience in strategic communications and develop impactful campaigns, especially Public Policy and Global PR, which is in high demand today but not found in other courses in Malaysia. Students will learn to analyse organisations, find positive messages and translate those messages into positive stories.

The School of Communication and Creative Arts (SCCA) is a member of Institute of Public Relation Malaysia (IPRM). The objective of this membership, is to provide high-quality educational experience and resources to nurture our graduates, enabling them to become game-changers in the rapidly changing world of Public Relations. IPRM is a big player in the development of Malaysian public relation industry for the last 40 years.

Programme Structure
3 years
KDU University College, Utropolis Glenmarie
  • Academic English 1
  • Introduction to Mass Communication
  • Academic English 2
  • Communication Theories
  • Public Relations Writing
  • Introduction to Corporate Communication
  • Media Relations
  • Public Relations Campaign Skills: Theory and Strategy
  • Corporate Writing
  • Communication Law
  • Digital Public Relations
  • Public Opinion and Activism
  • Feature Writing and Public Relations
  • Public Relations Management
  • Specialised Public Relations
  • Fundraising and Public Relations
  • International Public Relations
  • Crisis Communication and Management
  • Research Methodology
  • Financial Public Relations
  • Public Relations Consultancy
  • Final Year Project (Part 1)
  • Final Year Project (Part 2)
  • Internship
  • Principles of Marketing
  • Principles of Advertising
  • Event Management
  • Integrated Marketing Communication
  • Bahasa Kebangsaan A*
  • Entrepreneurship
  • Corporate Social Responsibility
  • Life in Malaysia
  • Hubungan Etnik (Malaysian Students)
  • Tamadun Islam dan Tamadun Asia (Malaysian Students)
  • Pengajian Malaysia 3 (International Students)
  • Bahasa Melayu Komunikasi 2 (International Students)

* Notes:
Bahasa Kebangsaan A is compulsory for all Malaysian students
  • Without a credit in SPM Bahasa Malaysia
  • Without SPM Bahasa Malaysia (applicable to students from UEC, O Level, or other equivalent programme) 
Study Route
Fees & Intakes
  • 14 Jan
  • 9 May
  • 4 Sep
  • 4 Nov

  • RM67,190
  • RM72,890


*Terms and Conditions Apply
*Instalment Payment Plan Available
Entry Requirements
  • GCE A Levels :
  • STPM :
2Cs or CGPA 2.0
  • UEC :
5 Credits (5Bs) inclusive of English
  • Diploma :
Pass with min. CGPA of 2.0
  • Foundation Studies :
Any other qualifications deemed equivalent by the Ministry of Education, Malaysia (or as stated in the Document Senarai Nilai Taraf Kelayakan Akademik, Malaysian Qualifications Agency)Pass (Subject to review and approval of certified transcripts)
Local Student :Band 4 in MUET
International Student :Band 5.5 in IELTS; or a min score of 46 (IBT) or 454 (PBT) in TOEFL ; or score 42 and above for Pearson English Test
* If English language requirements are not fulfilled, additional English module(s) may be taken at KDU University College.
Noelle Khoo
Diploma in Mass Communication
Class of 2015
"Their comprehensive course outline would help provide me with the most versatile skill sets, and because of the real world experience I would gain through their practical assignments inside and outside of the classroom - as remarked in alumni testimonials." Thus, lead to her decision to joined KDU. ​