BACHELOR OF COMMUNICATION (HONS)

KPT/JPS (FA 0477) 07/21

Shape the messages the world hears!

KDU’s Bachelor of Communications (Hons) programme develops students’ capability and capacity to think critically and strategically to connect and engage people with communication messages in creative ways. Our programme gives students the opportunity to explore the media industry in greater detail through its areas of specialisations, and equips students with the skills to make outstanding contributions in the competitive media and communications industries.


Students may choose from:

  • Corporate Communication
  • Advertising Media Management
  • Journalism and Broadcasting
  • Visual Communication

Through this programme, students will also have the opportunity to develop and enhance presentation, critical thinking, planning and management skills, through a variety of projects, events and campaigns, both in and out of the classroom. This ensures that aside from a thorough understanding of the media landscape, students learn to push boundaries and take on challenges with utmost confidence.

Upon completion of their first year, students are also able to transfer their credits to University of Bedfordshire (UK) for the Media Communication programme.
 
Career Options

  • Account Manager
  • Brand Manager
  • Corporate Communication Manager
  • Journalist
  • Marketing Communication Manager
  • Media Planner
  • Public Relations Consultant
  • Writer

…and many more
 

Programme Structure
DURATION
3 years
PROGRAMME LOCATION
KDU University College, Utropolis Glenmarie
YEAR 1
  • Academic English 1
  • Academic English 2
  • Introduction to Mass Communication
  • Professional Development & Leadership Skills
  • Public Speaking
  • Principles of Journalism
  • Communication Law
  • Principles of Advertising
  • Organisational Communication
  • Introduction to Creative Media
YEAR 2
  • Introduction to Corporate Communication
  • Communication Theories
  • Intercultural Communication
  • Media, Culture & Society
  • Specialisations (4 subjects)
YEAR 3
  • Research Methodology
  • Dissertation
  • Internship
  • Elective (1 subject)
  • Specialisations (3 subjects)
MPU
  • Entrepreneurship
  • Corporate Social Responsibility
  • Life in Malaysia
  • Hubungan Etnik (Malaysian Students)
  • Tamadun Islam & Tamadun Asia (Malaysian Students)
  • Pengajian Malaysia 3 (International Students)
  • Bahasa Melayu Komunikasi 2 (International Students)
Specialisations
CORPORATE COMMUNICATION
  • Corporate Identity and Brand Packaging
  • Event Management
  • Public Relations Management
  • Public Relations Campaign Skills: Theory & Strategy
  • Public Relations Writing
  • Media Relations
  • Crisis Communication and Management 
ADVERTISING MEDIA MANAGEMENT
  • Creative Industries
  • Consumer Behaviour
  • Integrated Marketing Communication
  • Interactive Media Promotions
  • Media Buying and Planing
  • Principles of Marketing
  • Strategic Brand Management
JOURNALISM & BROADCASTING
  • Broadcast Media Production
  • Citizen Journalism and Participatory Culture
  • Creative Industries
  • Digital Photography and Imaging
  • Print and Broadcast Journalism
  • Radio Production
  • Writing for the Screen
VISUAL COMMUNICATION
  • Broadcast Media Production
  • Corporate Identity and Brand Packaging
  • Design Fundamental
  • Digital Photography and Imaging
  • Principles of Marketing
  • Publication Design
  • Visual Concepts and Ideation
Study Route
Fees & Intakes
2017 INTAKE DATES
  • 9 Jan
  • 11 May
  • 4 Sep

 
ESTIMATED FEES
  • RM63,300 (MALAYSIAN STUDENT)   

  • RM68,000 (INTERNATIONAL STUDENT)
*Terms and Conditions Apply
*Instalment Payment Plan Available

INSTALMENT PAYMENT PLAN

Programme

No. of
Semesters

No. of Instalments
Per Semester

Maximum No.
of Instalments

Foundation in Arts

3

3

9

Foundation Studies (Art and Technology)

3

3

9

Diploma in Mass Communication

5

3

15

Diploma in Entertainment Arts

6

3

18

Diploma in Entrepreneurial Design

6

3

18

Bachelor of Communication

8

3

24

Entry Requirements
ACADEMIC QUALIFICATIONMINIMUM ENTRY REQUIREMENT
  • GCE A Levels / STPM :
2 Principles Passes
  • UEC :
Min. 5 Credits inclusive of English
  • Diploma :
CGPA 2.0
  • Foundation Studies :
CGPA 2.0
Any other qualifications deemed equivalent by the Ministry of Education, Malaysia (or as stated in the Document Senarai Nilai Taraf Kelayakan Akademik, Malaysian Qualifications Agency)Pass (Subject to review and approval of certified transcripts)
ENGLISH REQUIREMENT
Local Student :Credit (SPM / 1119 / UEC / O Levels examination) / Min. score of Band 4 in MUET
International Student :Band 5.5 in IELTS; or a score of 196 (computer-based) or 69 (internet-based) or 525 (paper-based) in TOEF
*If English Language requirements are not fulfilled, additional English module(s) may be taken at KDU University College.
STUDENT TESTIMONIALS
Milad Hassandarvish
Milad Hassandarvish
Diploma In Mass Communication (Graduated 2012)
Bachelor of Communication (Hons) (Graduated 2014)
Freelance Journalist
Graduated 2012, 2014
​Four years of educational journey in KDU University College was a great mix of quality education, culture and fun college life. Looking back and connecting the dots, the experience was invaluable. KDU is a place where people of different nationalities meet together to share one common goal, which is education.
EVENTS CALENDAR
Mar
6
KDU HATCH UP
Date :
6 – 24 March 2017
Time :
12pm – 4.30pm
Venue :
KDU University College, Utropolis, Glenmarie
Mar
18
Open Day
Date :
18 & 19 | 25 & 26 March 2017
Time :
10am – 5pm
Venue :
KDU University College, Utropolis, Glenmarie & KDU College, Damansara Jaya