Bachelor of Communication (Hons) in Media Productions



KPT/JPS (PA 9071) 07/23 

 

The Bachelor of Communication in Media Productions is designed to equip students with knowledge, competencies and skills that will prepare them to be professionals who are able to contribute to the local and international media and communication industries.

The programme is designed to empower students with technical knowledge as well as life long and entrepreneurial skills.

The programme is suitable for individuals with strong inquisitive minds, who value the experience of meeting new people and learning new experiences, and sharing it to the world.

The programme covers an array of core and specialised subjects, delivered by lecturers with both academic and professional experiences. In the final year of their studies, students will be sent for internship at reputable media companies in Malaysia.

The programme is a unique communication studies programme that focusses on all theoretical and practical aspects of media production.

Students in the programme utilises KDU’s state-of-art broadcasting and media facilities at the Utropolis, Glenmarie campus. They are also given the opportunity to manage KDU’s Radio Station and Broadcasting Centre, and to participate in various media production events and competitions.

 
Career Options

 

  • Journalist
  • Media Presenter
  • Media Producer
  • Media Consultant
  • Film Director
  • Event Manager
  • Market Researcher
  • Information Officer

…and many more
 

Programme Structure
DURATION
3 years
PROGRAMME LOCATION
KDU University College, Utropolis Glenmarie
YEAR 1
  • Academic English 1
  • Academic English 2
  • Introduction to Mass Communication
  • Principles of Broadcasting
  • Public Speaking
  • Media Presentation Skills
  • Introduction to Video Production
  • Principles of Advertising
  • Multimedia Web Design
  • Introduction to Creative Media
  • Digital Photography & Imaging
YEAR 2
  • Communication Law
  • Communication Theories
  • Intercultural Communication
  • Social Psychology for Communication
  • Post Production
  • Writing for Screen
  • Visual, Concept & Ideation
  • Broadcast Media Production 1
  • Experimental Film & Video
  • Research Methodology
  • Broadcast Media Production 2
YEAR 3
  • Professional Development & Leadership Skills
  • Graduate Production Project 1
  • Graduate Production Project 2
  • Radio & TV Station Management
  • Internship
  • Elective (choose 1 subject)
ELECTIVES
  • Event Management
  • Creative Industries
  • Consumer Behaviour
MPU
  • Entrepreneurship
  • Corporate Social Responsibility
  • Life in Malaysia
  • Hubungan Etnik (Malaysian Students)
  • Tamadun Islam & Tamadun Asia (Malaysian Students)
  • Pengajian Malaysia 3 (International Students)
  • Bahasa Melayu Komunikasi 2 (International Students)
Study Route
Fees & Intakes
2019 INTAKE DATES
  • 14 Jan
  • 9 May
  • 4 Sep
  • 4 Nov
ESTIMATED FEES

LOCAL STUDENTS
  • RM67,190
INTERNATIONAL STUDENTS
  • RM72,890

 

*Terms and Conditions Apply
*Instalment Payment Plan Available
Entry Requirements
ACADEMIC QUALIFICATIONMINIMUM ENTRY REQUIREMENT
  • GCE A Levels :
2Ds
  • STPM :
2Cs or CGPA 2.0
  • UEC :
5 Credits (5Bs) inclusive of English
  • Diploma :
Pass with min. CGPA 2.0
  • Foundation Studies :
Pass
Any other qualifications deemed equivalent by the Ministry of Education, Malaysia (or as stated in the Document Senarai Nilai Taraf Kelayakan Akademik, Malaysian Qualifications Agency)Pass (Subject to review and approval of certified transcripts)
ENGLISH REQUIREMENT
Local Student :Band 4 in MUET
International Student :Band 5.5 in IELTS; or a min score of 46 (IBT) or 454 (PBT) in TOEFL ; or score 42 and above for Pearson English Test
*If English language requirements are not fulfilled, additional English module(s) may be taken at KDU University College.
STUDENT TESTIMONIALS
Ian Chong Bing Tian
Mass Communica­tion
Class of 2013
"I've always had a soft spot for Advertising courses during my time there. And the lecturers I've been lucky to be taught by (who are veterans in the industry) have helped mature the calling to dive head first into this industry. Never once have I regretted this decision."
EVENTS CALENDAR
Sep
5
Orientation Day
Date :
5 - 25 September 2019
Time :
8.00am - 6.00pm
Venue :
KDU University College, Utropolis, Glenmarie
Sep
24
#BackToBasic Launching Ceremony
Date :
24 September 2019
Time :
3pm - 5pm
Venue :
KDU University College, Utropolis, Glenmarie