Bachelor of Communication (Hons) in Media Production



KPT/JPS(PA9071)07/23 

 

The Bachelor of Communication in Media Production is designed to equip students with knowledge, competencies and skills that will prepare them to be professionals who are able to contribute to the local and international media and communication industries.

The programme is designed to empower students with technical knowledge as well as life long and entrepreneurial skills.

The programme is suitable for individuals with strong inquisitive minds, who value the experience of meeting new people and learning new experiences, and sharing it to the world.

The programme covers an array of core and specialised subjects, delivered by lecturers with both academic and professional experiences. In the final year of their studies, students will be sent for internship at reputable media companies in Malaysia.

The programme is a unique communication studies programme that focusses on all theoretical and practical aspects of media production.

Students in the programme utilises KDU’s state-of-art broadcasting and media facilities at the Utropolis, Glenmarie campus. They are also given the opportunity to manage KDU’s Radio Station and Broadcasting Centre, and to participate in various media production events and competitions.

 
Career Options

 

  • Journalist
  • Media Presenter
  • Media Producer
  • Media Consultant
  • Film Director
  • Event Manager
  • Market Researcher
  • Information Officer

…and many more
 

Programme Structure
DURATION
3 years
PROGRAMME LOCATION
KDU University College, Utropolis Glenmarie
YEAR 1
  • Academic English 1
  • Introduction to Mass Communication
  • Principles of Broadcasting
  • Media Presentation Skills
  • Introduction to Video Production
  • Multimedia Web Design
  • Introduction to Creative Media
  • Digital Photography & Imaging
  • Media, Culture & Society
  • Professional Development & Leadership Skills
  • Elective (choose 1 subject)
YEAR 2
  • Communication Law
  • Communication Theories
  • Intercultural Communication
  • Social Psychology for Communication
  • Post Production
  • Writing for Screen
  • Visual, Concept & Ideation
  • Broadcast Media Production 1
  • Experimental Film & Video
  • Research Methodology
  • Broadcast Media Production 2
YEAR 3
  • Graduate Production Project 1
  • Graduate Production Project 2
  • Radio & TV Station Management
  • Internship
  • Elective (choose 1 subject)
ELECTIVES

YEAR 1
  • Public Speaking
  • Academic English 2
  • Principles of Advertising

YEAR 2
  • Event Management
  • Creative Industries
  • Consumer Behaviour
MPU
  • Entrepreneurship
  • Corporate Social Responsibility
  • Life in Malaysia
  • Hubungan Etnik (Malaysian Students)
  • Tamadun Islam & Tamadun Asia (Malaysian Students)
  • Pengajian Malaysia 3 (International Students)
  • Bahasa Melayu Komunikasi 2 (International Students)
Study Route
Fees & Intakes
2019 INTAKE DATES
  • 14 Jan
  • 9 May
  • 4 Sep
  • 4 Nov
ESTIMATED FEES

LOCAL STUDENTS
  • RM67,190
INTERNATIONAL STUDENTS
  • RM72,890

 

*Terms and Conditions Apply
*Instalment Payment Plan Available
Entry Requirements
ACADEMIC QUALIFICATIONMINIMUM ENTRY REQUIREMENT
  • GCE A Levels / STPM :
2 Principles Passes
  • UEC :
Min. 5 Credits inclusive of English
  • Diploma :
CGPA 2.0
  • Foundation Studies :
CGPA 2.0
Any other qualifications deemed equivalent by the Ministry of Education, Malaysia (or as stated in the Document Senarai Nilai Taraf Kelayakan Akademik, Malaysian Qualifications Agency)Pass (Subject to review and approval of certified transcripts)
ENGLISH REQUIREMENT
Local Student :Band 3 in MUET
International Student :Band 5.0 in IELTS; or a min score of 35 (IBT) or 415 (PBT) in TOEFL
*If English language requirements are not fulfilled, additional English module(s) may be taken at KDU University College.
STUDENT TESTIMONIALS
Elaine Louise Jalleh
Elaine Louise Jalleh
Murdoch University (3+ 0)
Mass Communication Degree PR

Associate Marketing Communication, DiGi Telecommunication
Graduated 2011, as Valedictorian
The pinnacle of my KDU University College experience was being bestowed the great honour as Valedictorian of the Graduating Class of 2011, and today, it gives me great pleasure to share my career story, which proudly, began with KDU.
EVENTS CALENDAR
Mar
2
KDU Open Day
Date :
2- 26 March 2019
Time :
10am - 5pm
Venue :
KDU University College, Utropolis Glenmarie & KDU College, Damansara Jaya
Mar
20
Selangor Internship Career Market Day 2019
Date :
20 March 2019
Time :
10am - 4pm
Venue :
KDU University College, Utropolis, Glenmarie