Master of Arts (Communication Management)



KPT/JPS(PA9070)07/23 

 

This programme provides and equips graduates to carry out their roles and responsibilities in national, and international developments, especially in the communication industry. Graduates of this programme will leave equipped with high order analytical and critical thinking abilities, applied research skills, a firm grasp of the main theoretical framework and business management perspectives underpinning the communications field, as well as an awareness of current trends and issues. This programme aims to develop and trained graduate in:

  • The formulation of new ideas from having subjects that are critical in nature, that not only emphasises the social and political dimension of communication but that will enhance the development of knowledge, research and communication skills of graduates
  • The ability to transfer analytical and problem solving skills in order to evaluate and make firm decisions critically and creatively based on research and/or experience.
  • The enhancement of skills such as ethics, responsibilities, professionalism, leadership, etc., for future development of human society.
  • The attitude to intensify the search for life-long learning, skills, and knowledge in line with the contemporary environment.
     
 
Career Options

 

  • Communication Relations Manager
  • Market Research Analysts
  • Public Relations (PR) Manager
  • Marketing and Advertising Strategist
  • Communication Consultant
  • Community Relations Manager
  • Director of Corporate Communication

…and many more
 

Programme Structure
DURATION
Min. 1 year 4 months
PROGRAMME LOCATION
KDU University College, Utropolis Glenmarie
MODULES
  • Brand Design and Dynamic Identity
  • Advanced Communication Theory
  • Strategic Communication Management
  • Media Management: Professional Perspectives
  • Corporate Communication Management
  • Research Methodology
  • Unconventional Advertising
  • Social Media Management
  • Research Project: Part 1
  • Research Project: Part 2
  • Reputation Management
  • Web Design and User Experience
  • Advanced Organisational Communication
  • Organisational Behaviour
Study Route
Fees & Intakes
2018 INTAKE DATES
  • 15 Jan
  • 10 May
  • 3 Sep

 
ESTIMATED FEES
  • RM30,550 (MALAYSIAN STUDENT)   

  • RM35,050 (INTERNATIONAL STUDENT)
*Terms and Conditions Apply
*Instalment Payment Plan Available

INSTALMENT PAYMENT PLAN

Programme

No. of
Semesters

No. of Instalments
Per Semester

Maximum No.
of Instalments

Foundation in Arts

3

3

9

Foundation Studies (Art and Technology)

3

3

9

Diploma in Mass Communication

5

3

15

Diploma in Entertainment Arts

6

3

18

Diploma in Entrepreneurial Design

6

3

18

Bachelor of Communication

8

3

24

Entry Requirements
ACADEMIC QUALIFICATIONMINIMUM ENTRY REQUIREMENT
Bachelor’s Degree in relevant fields
  • Min. CGPA of 2.67 or equivalent.
  • Candidates without a min. CGPA of 2.67 can be accepted with a min. CGPA of 2.00 and of 3 years working experience in the relevant field
*All candidate are required to go through an interview and assessment prior to acceptance into the programme.
ENGLISH REQUIREMENT
Local Student :Credit (SPM / 1119 / UEC / O Levels examination) / Min. score of Band 4 in MUET
International Student :Band 6.0 in IELTS; or a score of 60 (IBT) with 499 (PBT) in TOEFL; or other equivalent qualification.
*If English language requirements are not fulfilled, additional English module(s) may be taken at KDU University College.
STUDENT TESTIMONIALS
Khadija Sheikh Fuad
Diploma in Entrepreneurial Design
What I liked most about my time in KDU was the support system I received from both my peers and lecturers. When I started my diploma the course was fairly new and there weren't many of us so we had a lot of one on one time with the lecturers.