Bachelor of Arts (Hons) Digital Media Production



KPT/JPS(PA9096)05/23 


In 2017, the global animation market is estimated to be USD305.7 billion* and forecasted to exponentially increase in a mere 6 years. It is a fact that 90% of television animation is produced in Asia and this market is considered the fastest growing for digital media consumption and creation. Poised for growth, Malaysia has earmarked the entertainment industry as a catalyst for increased productivity. There will be a constant need for digital content consumption for individuals and brands as we push for digital technology to play bigger roles in our lives. This gives an impetus for the opportunity of continual production of local talent pool.

In response to the demand, KDU’s Bachelor of Arts (Digital Media Production) has taken the initiative to focus on individual creative content that the nation can be proud of. As we head towards a developed nation status, the creation of individual intellectual property content proves to be a vital cog in developing markets and sustainability of the industry. Hence the programme predominantly focuses on the digital production aspect; namely THREE areas of focus – Animation, Visual Effects and Digital Video Production. These focus areas will drive students to lead the digital content revolution primarily on a national stage and eventually on a global scale.

We invite students who are familiar with present day digital media consumption of moving images, have a keen eye in art and design and have a distinctive interest for digital content production with individual flair. Students in the programme will experience a rigorous emphasis on practical and thinking skills through their involvement in individual or team projects where the overall graduate capability is to create completed body of work that competently achieves the aesthetic and production benchmark.

*South East Asia Animation Report 2018 by Malaysia Digital Economy Corporation


 
Career Options
 
Animation
  • 3D Animator/ Lead Animator / Supervisor
  • 3D Modeller
  • Texture / Shading Artist
  • Environment Artist
  • Lighting / Rigging Artist
Visual Effects
  • Visual Effects Artist / Lead
  • Effects Coordinator
  • Compositors
  • Matte Painters
  • VFX Producer
Digital Video Production
  • Art Director / Creative Director
  • Production Coordinator
  • Motion Graphics Designer / Artist
  • Digital Video Producer (Distribution)
  • Mobile Media Producer/Designer
  • Cine Mobile Producer/ Designer

…and many more
 

Programme Structure
DURATION
3 years
PROGRAMME LOCATION
KDU University College, Utropolis Glenmarie
YEAR 1
  • Academic English 1
  • Media Psychology
  • Narrative Studies
  • Graphic Design for Digital Media
  • Digital Imaging 1
  • Digital Imaging 2
  • Digital Illustration
  • Principles of Animation
  • Cinematography
  • Mass Media and Society
  • Production for Time Based Media
  • Digital Pre Production
YEAR 2
  • 3D Visualisation 1
  • 3D Visualisation 2
  • Digital Video Editing
  • Acting and Movement for Digital Media
  • Digital Video Techniques
  • Studio Practice 1
  • Studio Practice 2
  • 3D Animation
  • Digital Media Project Management
  • Motion Graphic Design
YEAR 3
  • Research Methodology
  • Digital Audio for Creative Media
  • Graduate Production Project
  • Digital Media Management and Distribution
  • Internship
ELECTIVES (YEAR 2)
  • Fundamentals of Game Design
  • Presentation Skills

ELECTIVES (YEAR 3)
  • Advanced 3D Animation
  • Visual Effects Compositing
MPU
  • Entrepreneurship
  • Corporate Social Responsibility
  • Life in Malaysia
  • Hubungan Etnik (Malaysian Students)
  • Tamadun Islam & Tamadun Asia (Malaysian Students)
  • Pengajian Malaysia 3 (International Students)
  • Bahasa Melayu Komunikasi 2 (International Students)
Study Route
Fees & Intakes
2018 INTAKE DATES
  • 15 Jan
  • 10 May
  • 3 Sep
ESTIMATED FEES

LOCAL STUDENTS
  • RM65,875
INTERNATIONAL STUDENTS
  • RM71,575

 

*Terms and Conditions Apply
*Instalment Payment Plan Available
Entry Requirements
ACADEMIC QUALIFICATIONMINIMUM ENTRY REQUIREMENT
  • GCE A Levels / STPM :
2 Principles Passes
  • UEC :
Min. 5 Credits (5Bs)
  • Diploma :
Min. 2.00 CGPA in relevant field
  • Foundation Studies :
Min. 2.00 CGPA in relevant field
Any other qualifications deemed equivalent by the Ministry of Education, Malaysia (or as stated in the Document Senarai Nilai Taraf Kelayakan Akademik, Malaysian Qualifications Agency)Pass (Subject to review and approval of certified transcripts)
Notes: In addition to the above mentioned requirement, the student must have obtained a Credit in Mathematics at SPM level or its equivalent.
ENGLISH REQUIREMENT
Local Student :Pass (SPM / 1119 / UEC / O Levels Examination) / Min. score of Band 4 in MUET
International Student :Band 5.5. in IELTS; or a score of 213 (computer-based) or 79 (internet-based) or 550 (paper-based) in TOEFL
*If English Language requirements are not fulfilled, additional English module(s) may be taken at KDU University College. 
STUDENT TESTIMONIALS
Oliver Clency Yeung
Oliver Clency Yeung
Bachelor of Game Development (Hons), with First Class Honours
Game Programmer TeratoTech
International Student from Mauritius
Graduated at 2014
​Studying Game Development in KDU was a unique and memorable experience. It really felt like everything was done to simulate a game development environment but within ‘safe’ educational constraints.
EVENTS CALENDAR
Dec
8
KDU Open Day
Date :
8 - 21 December 2018
Time :
10am - 5pm
Venue :
KDU University College, Utropolis Glenmarie & KDU College, Damansara Jaya