Bachelor of Arts (Hons) Digital Media Production



KPT/JPS(PA9096)05/23 


In 2017, the global animation market is estimated to be USD305.7 billion* and forecasted to exponentially increase in a mere 6 years. It is a fact that 90% of television animation is produced in Asia and this market is considered the fastest growing for digital media consumption and creation. Poised for growth, Malaysia has earmarked the entertainment industry as a catalyst for increased productivity. There will be a constant need for digital content consumption for individuals and brands as we push for digital technology to play bigger roles in our lives. This gives an impetus for the opportunity of continual production of local talent pool.

In response to the demand, KDU’s Bachelor of Arts (Digital Media Production) has taken the initiative to focus on individual creative content that the nation can be proud of. As we head towards a developed nation status, the creation of individual intellectual property content proves to be a vital cog in developing markets and sustainability of the industry. Hence the programme predominantly focuses on the digital production aspect; namely THREE areas of focus – Animation, Visual Effects and Digital Video Production. These focus areas will drive students to lead the digital content revolution primarily on a national stage and eventually on a global scale.

We invite students who are familiar with present day digital media consumption of moving images, have a keen eye in art and design and have a distinctive interest for digital content production with individual flair. Students in the programme will experience a rigorous emphasis on practical and thinking skills through their involvement in individual or team projects where the overall graduate capability is to create completed body of work that competently achieves the aesthetic and production benchmark.

*South East Asia Animation Report 2018 by Malaysia Digital Economy Corporation


 
Career Options
 
Animation
  • 3D Animator/ Lead Animator / Supervisor
  • 3D Modeller
  • Texture / Shading Artist
  • Environment Artist
  • Lighting / Rigging Artist
Visual Effects
  • Visual Effects Artist / Lead
  • Effects Coordinator
  • Compositors
  • Matte Painters
  • VFX Producer
Digital Video Production
  • Art Director / Creative Director
  • Production Coordinator
  • Motion Graphics Designer / Artist
  • Digital Video Producer (Distribution)
  • Mobile Media Producer/Designer
  • Cine Mobile Producer/ Designer

…and many more
 

Programme Structure
DURATION
3 years
PROGRAMME LOCATION
KDU University College, Utropolis Glenmarie
YEAR 1
  • Academic English 1
  • Media Psychology
  • Narrative Studies
  • Graphic Design for Digital Media
  • Digital Imaging 1
  • Digital Imaging 2
  • Digital Illustration
  • Principles of Animation
  • Cinematography
  • Mass Media and Society
  • Production for Time Based Media
  • Digital Pre Production
YEAR 2
  • 3D Visualisation 1
  • 3D Visualisation 2
  • Digital Video Editing
  • Acting and Movement for Digital Media
  • Digital Video Techniques
  • Studio Practice 1
  • Studio Practice 2
  • 3D Animation
  • Digital Media Project Management
  • Motion Graphic Design
  • Elective (choose 1 subject)
YEAR 3
  • Research Methodology
  • Digital Audio for Creative Media
  • Graduate Production Project
  • Digital Media Management and Distribution
  • Elective (choose 1 subject)
  • Internship
ELECTIVES (YEAR 2)
  • Fundamentals of Game Design
  • Presentation Skills

ELECTIVES (YEAR 3)
  • Advanced 3D Animation
  • Visual Effects Compositing
MPU
  • Entrepreneurship
  • Corporate Social Responsibility
  • Life in Malaysia
  • Hubungan Etnik (Malaysian Students)
  • Tamadun Islam & Tamadun Asia (Malaysian Students)
  • Pengajian Malaysia 3 (International Students)
  • Bahasa Melayu Komunikasi 2 (International Students)
Study Route
Fees & Intakes
2019 INTAKE DATES
  • 14 Jan
  • 9 May
  • 4 Sep
  • 4 Nov
ESTIMATED FEES

LOCAL STUDENTS
  • RM65,875
INTERNATIONAL STUDENTS
  • RM71,575

 

*Terms and Conditions Apply
*Instalment Payment Plan Available
Entry Requirements
ACADEMIC QUALIFICATIONMINIMUM ENTRY REQUIREMENT
  • GCE A Levels / STPM :
2 Principles Passes
  • UEC :
Min. 5 Credits inclusive of English
  • Diploma :
CGPA 2.00 
  • Foundation Studies :
CGPA 2.00 
Any other qualifications deemed equivalent by the Ministry of Education, Malaysia (or as stated in the Document Senarai Nilai Taraf Kelayakan Akademik, Malaysian Qualifications Agency)Pass (Subject to review and approval of certified transcripts)
Notes: In addition to the above mentioned requirement, the student must have obtained a Credit in Mathematics at SPM level or its equivalent.
ENGLISH REQUIREMENT
Local Student :Band 3 in MUET
International Student :Band 5.0 in IELTS; or a min score of 35 (IBT) or 415 (PBT) in TOEFL
*If English language requirements are not fulfilled, additional English module(s) may be taken at KDU University College.
STUDENT TESTIMONIALS
Tan Tek Yan, Kalvin
Tan Tek Yan, Kalvin
Diploma in Computer Studies, KDU University College, Malaysia,
2008 - 2010

PhD in Computer Science, University of Northumbria at Newcastle, UK
- Present
2010, Present
​I enjoyed a remarkable learning experience at KDU University College; from the technology equipped classes to the support, encouragement and mentorship shown by the Computing department, the journey was invaluable.
EVENTS CALENDAR
Jan
14
Orientation Day
Date :
14, 23 January 2019
Time :
8.00am – 5.00pm
Venue :
KDU University College, Utropolis, Glenmarie
Mar
2
KDU Open Day
Date :
2- 26 March 2019
Time :
10am - 5pm
Venue :
KDU University College, Utropolis Glenmarie & KDU College, Damansara Jaya